Howard Davidson Arlington, MA

Marketing Guy – Arlington, MA

Snickers “You’re Not You When You’re Hungry” Campaign is Tasty

  • Sumo

Snickers is expanding its tasty “You’re Not You” campaign around the world, enlisting well-known video bloggers along the way.

Snickers - You're Not You When You're Hungry

Snickers – You’re Not You When You’re Hungry

The “You’re Not You When You’re Hungry” campaign has been providing solid returns for Snickers for over five years. Now, the candy brand is sharing that message with the entire world, thanks to the help of 13 popular vloggers from every corner of the globe.

From the United States to Egypt, Lebanon, Turkey, Brazil and beyond, the vloggers give their personal viewpoints of how life can go awry when you’re hungry. A Snickers brand manager says the vloggers “have over 7 million subscribers, generating huge global reach for this innovative digital extension of our campaign.”

BBDO’s “You’re Not You” campaign has also seen other tweaks and expansions lately. Take for example the memorable Super Bowl ad starring Danny Trejo as Marcia Brady, or the terrifying Medusa-esque back cover of the Sports Illustrated Swimsuit Issue. Snickers has also dipped its toes into the waters of cross-promotion, producing an ad with WWE stars Roman Reigns and Renee Young.

With any long-running campaign, it’s important to occasionally put a new spin on the theme, to prevent it from getting stale. On the other hand, the core message of the original ads needs to be maintained.

It’s a tight line to walk, but BBDO and Snickers are doing just enough to keep the campaign fresh, without compromising the original vision.

I’m always hungry.  Howard Davidson Arlington MA.

  1. Danny

    Yes, you said it correct Howard Davidson Arlington Massachusetts. The creative team behind Snickers is doing a remarkable job in maintaining the freshness in the campaign without overdoing its theme. I love this snack and I am enjoying the way it is being promoted. Time to grab one now, thanks for sharing.

  2. Stanley

    Yeah, they have been doing this for quite some time now and every effort of their looks fresh and interesting. I hope they keep going like this..Thanks for sharing this Howard Davidson Arlington Massachusetts.

  3. Thomas

    Kuddos to the creative team behind snickers. For years now they have been coming up with these themes and are coming up with such brilliant ideas. Well done to them and thanks to you Howard Davidson Arlington MA for sharing it.

  4. Rees

    Yes, they have been doing this for some years now and are brilliant with it. I don’t love Snickers very much but all others in my family can’t live without it. So well done to their team. Thanks for sharing
    Howard Davidson Arlington MA

  5. Shaun

    Well Done Snickers, your marketing guys are really doing a great job for you. They are really coming up with some awesome work and are entertaining their regular viewers like always. Well written Howard Davidson Arlington Massachusetts.

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