Snickers “You’re Not You When You’re Hungry” Campaign is Tasty
Snickers is expanding its tasty “You’re Not You” campaign around the world, enlisting well-known video bloggers along the way.
The “You’re Not You When You’re Hungry” campaign has been providing solid returns for Snickers for over five years. Now, the candy brand is sharing that message with the entire world, thanks to the help of 13 popular vloggers from every corner of the globe.
From the United States to Egypt, Lebanon, Turkey, Brazil and beyond, the vloggers give their personal viewpoints of how life can go awry when you’re hungry. A Snickers brand manager says the vloggers “have over 7 million subscribers, generating huge global reach for this innovative digital extension of our campaign.”
BBDO’s “You’re Not You” campaign has also seen other tweaks and expansions lately. Take for example the memorable Super Bowl ad starring Danny Trejo as Marcia Brady, or the terrifying Medusa-esque back cover of the Sports Illustrated Swimsuit Issue. Snickers has also dipped its toes into the waters of cross-promotion, producing an ad with WWE stars Roman Reigns and Renee Young.
With any long-running campaign, it’s important to occasionally put a new spin on the theme, to prevent it from getting stale. On the other hand, the core message of the original ads needs to be maintained.
It’s a tight line to walk, but BBDO and Snickers are doing just enough to keep the campaign fresh, without compromising the original vision.
I’m always hungry. Howard Davidson Arlington MA.