Poo-Pourri Breaks Trend of Crappy Toilet Marketing
Poo-Pourri’s new video spot breaks the trend of crappy marketing for toilet-related products.
Most commercials for toilet products make the bathroom look like a magical place, where people glide upon the clouds – thanks to bathroom tissue so soft that they soar from flush to flush in a state of Charmin-induced euphoria. The real world this is not.
The line between frank honesty and sophomoric humor in toilet advertising is undoubtedly a difficult one to walk. Poo-Pourri manages to pull it off, setting a new standard for bathroom product marketing. (To be fair, the ad does rely on far too many fart jokes, but this is still infinitely better than cartoon bears frolicking in the forest.)
In the video, Santa has just arrived at a house, when he realizes he needs to go. He finds the bathroom, but the children of the house are quickly awoken by the awful stench. Enter Poo-Pourri, a product you spray into the toilet bowl to mask that terrible scent.
The spot demonstrates what exactly the product does, while placing the story in a humorous setting. What we have here is a perfect union of product and pitch, with a seasonally appropriate holiday twist to boot.
The 3-minute video from Ackermania Creative is rife with catchphrases. My favorites are probably “Poo-Pourri: The gift that stops stinking,” and “Spritz the bowl before you go, and no one else will ever know.”
I’ll be the first to admit that the humor at play here is somewhat sophomoric. However, it never pushes too far – and it’s actually funny – so I’ll let that slide. Any spot that pairs a sensible combination of product and pitch with some legitimate laughs is a thumbs-up in my book.
Howard Davidson Arlington MA