Peel Smart TV Remote App Scores 70 Million Users
Peel is a free smart TV remote app that turns smartphones and tablets into a smart universal remote. The app is so smart that Peel has scored 60 million users.
The app allows users to navigate personalized viewing recommendations on their smart phones and tablets and then tap on their mobile screens to launch programming on their TV. The platform also gives TV networks a way to promote their programming to consumers who can use the app to tune into shows, record programming or get viewing reminders. Gotta love a is a free smart TV remote app, right?
So many apps have tried to make television a social experience. But Peel is cleverly tapping into an existing social network for conversations about most watched shows. I guess the more Peel watches you, the better the suggestions.
The growth in activations, which doubled in the last six months, has been fueled by deals with Samsung and HTC to preload the app on their devices. The app allows users to navigate personalized viewing recommendations on their smart phones and tablets and then tap on their mobile screens to launch programming on their TV. The platform also provides TV networks with a way to promote their programming to consumers who can use the app to tune into shows, record programming or get viewing reminders.
The company allegedly handles about 85 million unique remote control commands from its smartphone app users each day.
Peel is totally connected with relationships at electronic programming guides in 110 countries. Building in social functionality and user adoption was simple. “Once you log enough activity from someone, it is not hard to imitate how they will make those choices,” Krishnan says. He boasts to having 100 percent market share, but he’s not counting similar offerings from Dish and Comcast because they only work within their own company ecosystems.
So will Peel survive? Well, as a free product it puts itself in the same category as every other social network as it has to introduce ads to try and monetize. But the smart TV space is about to get crowded by larger players who won’t need to sell ads to keep up. Amazon, Google and Apple are all expected before the end of the year to bring out products the end of 2014 that vastly up their game in trying to take control of the TV screen as an entertainment centerpiece and redefine how TV content.