Mr. Sketch Gets Stinky
Mr. Sketch is really stinky. And, I’m having none of it.
As if the horrific scent from the the entirely too vivid red, orange, peach, yellow, etc markers from Mr. Sketch weren’t enough to annoy me, the jokers at the marker company and now pushing their scented markers into ill-advised toilet-humor ads. Fech!
Mr. Sketch clearly thinks that the best way to promote its scented markers is through flatulence-based ‘humor.’ Following last summer’s terrible farting blueberry spot, the brand has doubled down on the fart jokes.
Instead of just one 30-second spot, Mr. Sketch now has an entire interactive website based on fart jokes. The site – sure to entertain whoopie cushion enthusiasts everywhere – allows you to play musical “Toot Tunes.” Finally. I’ve been waiting my whole life for an opportunity like this.
And yes, it is exactly what you expect it to be. The different fruits have different-sounding farts, and I suppose if one was so inclined, you could make something borderline-listenable with this site. I just don’t have any idea why you would want to, but maybe that’s just me. (I don’t think that’s just me.)
I really don’t get why associating flatulence with a scented product is even remotely advisable. Sure, it’s fruit farts, and maybe blueberries would emit perfectly delightful-smelling gas, but I still come back to the core point: They’re actually trying to use toilet humor to sell scented markers.
This campaign is Mr. Sketch’s first foray into the world of advertising in decades. Perhaps they should have just kept this one on the shelf, as well.
Or, maybe Mr. Sketch is just being unusually honest. Their markers really do smell like crap.
Howard Davidson Arlington MA