Lilly Pulitzer Throws Huge Pool Party for Target
Lilly Pulitzer celebrates its collaboration with Target by throwing a lavish pool party in a new video spot.
Lilly Pulitzer knew how to throw a party. Now, her namesake clothing brand is putting on a party of epic proportions for Target. Pulitzer has launched a massive, 250-piece line of new clothing, available exclusively in Target stores and at Target.com.
To celebrate this new union, Pulitzer – and ad agency Chandelier Creative – created a 60-second spot that shows off the line’s classic vibrant pastel designs in a truly over-the-top pool party. The video follows guests as they make their way inside and out of a lavish mansion, which just so happens to be the site of an extravagant poolside soiree.
Pulitzer once said that “anything is possible with sunshine and a little pink,” which is a statement the ad takes to heart. The color pallette is drenched in pinks and pastels, and the sun-kissed affair is bathed in bright warm light.
Beyond the video ad, the campaign has a strong print and online presence. Lilly Pulitzer running a Target-exclusive line is a big deal for the big-box retailer, and they’re smartly leaving no stone unturned regarding promotion.
A Chandelier Creative spokesman says that “the campaign shows what a vibrant and colorful force Lilly was – inside and out.” Kudos to Pulitzer, Target and Chandelier for effectively channeling that force into this campaign.
And why wasn’t I invited?
Howard Davidson Arlington MA