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Marketing Guy – Arlington, MA

Lilly Pulitzer Throws Huge Pool Party for Target

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Lilly Pulitzer celebrates its collaboration with Target by throwing a lavish pool party in a new video spot.

Lilly Pulitzer Throws Huge Pool Party for Target

Lilly Pulitzer knew how to throw a party. Now, her namesake clothing brand is putting on a party of epic proportions for Target. Pulitzer has launched a massive, 250-piece line of new clothing, available exclusively in Target stores and at

To celebrate this new union, Pulitzer – and ad agency Chandelier Creative – created a 60-second spot that shows off the line’s classic vibrant pastel designs in a truly over-the-top pool party. The video follows guests as they make their way inside and out of a lavish mansion, which just so happens to be the site of an extravagant poolside soiree.

Pulitzer once said that “anything is possible with sunshine and a little pink,” which is a statement the ad takes to heart. The color pallette is drenched in pinks and pastels, and the sun-kissed affair is bathed in bright warm light.

Beyond the video ad, the campaign has a strong print and online presence. Lilly Pulitzer running a Target-exclusive line is a big deal for the big-box retailer, and they’re smartly leaving no stone unturned regarding promotion.

A Chandelier Creative spokesman says that “the campaign shows what a vibrant and colorful force Lilly was – inside and out.” Kudos to Pulitzer, Target and Chandelier for effectively channeling that force into this campaign.

And why wasn’t I invited?

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  1. Kim

    Well, I haven’t seen this commercial yet Howard Davidson Arlington MA but it sounds interesting. Plus it has Lilly Pulitzer starring in it so I am sure it will do well. These people certainly know how to promote a brand with full rigor and galore.

  2. Kane

    Well whatever Lilly Pulitzer does she does that in style and this party is no different. Lavish and stylish, real cool stuff. Glad you shared it Howard Davidson Arlington MA.

  3. Ben

    Well these people know all about style and that is what this campaign is packed with. I am sure this campaign will be hit like all your posts Howard Davidson Arlington MA. Thanks for posting.

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