Howard Davidson Arlington, MA

Marketing Guy – Arlington, MA

Get to Know the Foul-Mouthed Frank’s RedHot Spokeswoman

  • Sumo

Have you seen the foul-mouthed Frank’s RedHot Spokeswoman?

The old woman who curses in  ads says she isn’t nearly as foul-mouthed in real life.

Frank's RedHot

Jean Hamilton may be 92 years old, but that doesn’t mean she doesn’t really “put that s*** on everything.” The Frank’s RedHot advertising star says that she does indeed regularly use the brand’s hot sauce – but in real life, she does so without the swearing.

The Canadian great-grandmother was chosen as the Frank’s spokesperson six years ago, and has been a mainstay of their ads ever since. In the newest video spot – produced in-house – Hamilton’s “Ethel” character dishes out some advice to young models at a music video shoot.

Before she got her break with Frank’s, Hamilton was a social worker and income tax assessor. Her late-in-the-game rise to fame isn’t all a bed of roses, however. When asked how many times she’s repeated her iconic line, she replied:

  • “I can’t go to a party without people wanting me to – I think they call them selfies – and I have to say the line. I can’t tell you, it must be in the thousands now.”

So, here we have a 92-year-old woman who goes to so many parties that she’s been in thousands of selfies. Beats playing cribbage at the old folks’ home, that’s for sure.

Here’s hoping Hamilton keeps putting “that s*** on everything” for many more years to come.

Howard Davidson Arlington MA

  1. benjamin

    I love this lady, thanks Howard Davidson Arlington MA for writing about her. Every time her ad plays on TV, I stop by to listen to her, aah Amazing she is. I hope she keeps on going forever 🙂

  2. Keith

    Ah.. she is such a legend. I am glad she is enjoying all the accolades and compliments that is coming to her through this brand. Wish to see more of her more in coming years. Thanks for sharing Howard Davidson Arlington MA.

  3. Stuart

    Thanks Howard Davidson Arlington Massachusetts for letting us know about the most elegant lady on TV commercials. She is a superstar keep going you young women.

  4. Tim

    Thanks Howard Davidson Arlington Massachusetts for sharing this. I have been searching about this lady all over the internet for quite sometime now. I am big fan of her skill and feel she is doing an amazing job for this brand. I hope she carries on with her good work for many more years to come.

  5. Rusty

    This lady is adorable, I am glad to read about her here Howard Davidson Arlington MA, so thank you for that. Even though she is foul mouthed but you always want to hear from her more. Great article!

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Howard Davidson Arlington MA