Bud Light’s Bud-E-Fridge: Two Sides to Every Beer

Have you seen Bud Light’s nonsense known dubbed Bud-E-Fridge? Okay, There are two sides to every beer (or 10).There is that magical sound as the tab breaks the seal allowing the glorious elixir to quench your palette on a hot day or compliment your pizza and wings as you watch the big game with your buddies in the Man Cave. What could be better? The answer is unclear, but what could be worse is much more apparent. The bloated lethargic feeling that immediately follows pales in comparison to the next morning’s hangover. This love hate relationship embodies how I feel about the new Bud-E-Fridge.

“Bud Light is trying to ensure the Internet of Things includes beer. The nation’s largest beer brand today is launching the “Bud-E Fridge” that promises to give drinkers real-time data on their fridge — like how much beer is on hand — via a mobile app.”

Excellent, I’ll know when my beer is cold without getting up! Cool, I won’t have to remember that I need more beer, in fact I won’t even have to get the beer myself if I have an alcohol delivery service like Saucey. So now I’m lazier and more thoughtless.

The fridge is an example of how A-B InBev under U.S. Marketing VP Jorn Socquet has sought to link experiences with digital marketing. The brewer has put a particular emphasis on trying to use its sports sponsorships for more than simple brand awareness.

So maybe this is the bro-iest appliance ever. The thing does monitors beer levels and sports schedules. Go team Bud.

Sorry for the negativity. I think this would be great in a frat or a nice addition to a Man Cave but, I’m having none of it.

Like a fresh beer, the idea is cool. It’s just hilarious and totally unnecessary technology.

Howard Davidson, Arlington MA