Howard Davidson Arlington, MA

Marketing Guy – Arlington, MA

LG Smartphones Take Trick Shot with Dudes

LG takes a trick shot at gaining a larger share of the smartphone market by marketing to dudes. The electronics giant, headquartered in Yeouido-dong, Seoul,has joined forces with YouTube sensation “Dude Perfect” in an action-packed product placement video. Even if you’re not immediately familiar with Dude Perfect, or call anyone a bro, you might remember […]

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Gillette’s ‘100 Years of Hair’ is Sheer Success

Gillette’s ‘100 Years of Hair’ commercial is sheer success.   On YouTube alone, the clip got 8 million views to date. To launch it’s new body razor, Gillette sharply looks back at the last century of grooming through a 1 minute nicely done retrospective spot. ‘100 Years of Hair’ shows hairstyles, moustaches shaving techniques from the […]

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Peel Smart TV Remote App Scores 70 Million Users

Peel is a free smart TV remote app that turns smartphones and tablets into a smart universal remote.  The app is so smart that Peel has scored 60 million users. The app allows users to navigate personalized viewing recommendations on their smart phones and tablets and then tap on their mobile screens to launch programming […]

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Downy Wants You To Be More Huggable

Downy wants you to be more huggable but I’m done with Downy. Fabric softeners literally stink. If there’s one thing I hate, it’s things that are scented. Downy’s new spots are trying to put the love back into laundry detergent by putting people who care about each other onto a couch and making them hug. […]

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Nike Hyping Humanity with “The Last Game”

Nike’s 2014 World Cup spot “The Last Game” is all about humanity. International fervor, nerve wracking goals and unnecessarily expensive stadiums are all things that come to mind when thinking about this World Cup. But I’m willing to bet that your favorite soccer stars playing their perfected clones in a do or die match wasn’t […]

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#FryFutbol Scores Globally for McDonalds

The heavily promoted #FryFutbol trend has scored big time globally McDonalds. McDonald’s has kicked-off FIFA World Cup with a first-ever global French-fry packaging redesign and new, augmented reality trick-shot app. While most Americans consider soccer to be barely a sport, the rest of the world eats it up like a cheap cheeseburger. And in anticipation […]

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Benjamin Moore Adds Color to Interactive Marketing

Benjamin Moore is stirring things up,  dipping their brush into the game and adding color to interactive marketing game with with Bendoku. The paint company is rolling out Bendoku, an app to somehow help make paint interesting to the technology-ridden millenials. Leave it to a paint company to develop a digital app that’s about as exciting […]

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Burger King Gets Emotional With Be Your Way

Burger King has decided to flip their ‘Have It Your Way’ slogan.  So now, the company is showing it’s emotional side with their new ‘Be Your Way’ mantra. After more than 40 years, Burger King (BKW) is dropping its famous “Have It Your Way” slogan in favor of a touchy-feely and rather vague “Be Your Way“ slogan.  This ew […]

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Budweiser Gets Patriotic with Folds of Honor

Budweiser got pretty patriotic during Memorial Day.  In a honorable move, Anheuser-Busch rejuvenated Budweiser’s patriotic packaging. This summer Budweiser will make its largest contribution to the Folds of Honor Foundation through a series of events including a summer Clydesdales tour, special Fourth of July ceremony, and Charity buzz partnership. Budweiser is also launching an even larger […]

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Coke Designs an Annoying Campaign with a Bottle

Coca-Cola has introduced Friendly Twist caps to umm promote friendship.  Well, the extremely annoying campaign is helping with relationships on and off the shelves. Coke has launched a novelty item called “The Friendly Twist” — a bottle top that requires consumers find a partner before opening their drink.  Talk about annoying. The campaign has got […]

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