Howard Davidson Arlington, MA

Marketing Guy – Arlington, MA

New York City Ballet Teaches PlayStation Gamers to Taunt with Flair

The New York City Ballet has teamed up with PlayStation to teach gamers how to taunt their opponents with a proper victory dance. Ballet and video games may not seem like ideal dance partners, but PlayStation has enlisted the New York City Ballet in their new video campaign. The dance company and video-game juggernaut teamed […]

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Dollar Shave Club Offers Less-Terrifying Shopping Experience

Dollar Shave Club’s new ads trump up the inconveniences of buying razors at the store, offering their less-terrifying service as an alternative. Dollar Shave Club slices through the competition with their sharp new ads, exaggerating the inconvenience of shopping for razors using traditional avenues. As you may have guessed from the company’s name, Dollar Shave […]

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Kleenex Celebrates Random Acts of Tissue Kindness

The #KleenexCare campaign doesn’t sneeze at encouraging people to share stories of random acts of tissue kindness. A friend told Kleenex brand manager Jon Kruesi about a stranger giving her a tissue as she was sniffling on the subway. Now, Kruesi’s team is taking stories just like that one, and making them the focus of the […]

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Brita: Soda Turns Your Body Into Sugar Cube City

Brita warns consumers that drinking a can of soda per day turns your body into sugar cube city. The Brita water-filtration brand has a new spot that’s sure to stick with any soda drinker. The 30-second ad depicts a man stacking sugar cubes – starting with one can’s worth of sugar, and building up to […]

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Mike Myers and Brother Save The Day for Sears

Mike Myers might just save the day for retail giant Sears in Canada with some help from his brother in #brotherthatworksforsears Did you know Mike’s brother works for Sears? Go figure. Well, a Sears ad featuring comedian Mike Myers and his older brother, a longtime employee of the struggling retailer, has racked up more than […]

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Save the Children’s Real-Life Superheroes

A new PSA for Save the Children features kids describing their real-life superheroes. A totally adorable PSA for Save the Children hss real kids in India, Kenya and Mexico. The young ones describe – in their own terms – the impact of “superheroes” in their lives. Each child goes on to describe aid workers in larger-than-life […]

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Poland Spring Runs NYC Marathon Campaign

Poland Spring will be running a video campaign just before the NYC marathon in November. The tasty bottled water company is sponsoring the marathon for the 20th straight year and launching “Poland Spring Cheers”, a video-based social campaign. The video campaign gives runners the opportunity to create their own video toasting those who helped support […]

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Amazon Opens Doors in Manhattan

Amazon is opening its doors with a  brick-and-mortar showroom in Manhattan. Amazon – the undisputed king of online retailers – is expanding into the “real world.” The company is about to open its first brick-and-mortar storefront, right across the street from the Empire State Building. (The interior is white. Very, very white.) The location of […]

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Sarah Silverman: Give Me Equal Pay or Give Me a Sex Change

Sarah Silverman illustrates the enormity of the wage gap by demanding equal pay…or the sex change required to get it. The trendy Manhattan ad agency Droga5 recently launched its second collaboration with the brazen comedienne Sarah Silverman. Like their first spot – which encouraged young Jewish adults to convince their grandparents in Florida to vote […]

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Inflation Finally Hits McDonald’s

Standard economics with inflation had finally hit the fast food mogul McDonald’s. Higher wages and the rising cost of meat among other things have caused McDonald’s price hike. These increases in prices could be pushing eaters away from the unhealthy burger chain and toward the somewhat unhealthy fast casual restaurants like Denny’s and Chili’s. The […]

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Howard Davidson Arlington MA