Howard Davidson Arlington, MA

Marketing Guy – Arlington, MA

Miller Lite Takes Consumers Inside the Vat

MillerCoors’ new campaign for the Miller Lite brand takes consumers inside the product itself, using GoPro cameras to film the beer in the vat. If you watched the NFL playoffs, you’ve undoubtedly seen the ads several times. MillerCoors decided to ring in the new year by focusing on the Miller Lite brand – more specifically, […]

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Amazon Flexes One-Hour Delivery Service

Amazon Prime Now is a new one-hour delivery service available in Manhattan, bringing anything from cereal to condoms right to your doorstep. Sometimes, you just can’t wait more than an hour to have a karaoke machine delivered to your door. Thanks to Amazon’s new Prime Now service, we can finally say goodbye to the days […]

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Hyundai Gets Creepy with ‘Exobaby’

Hyundai takes the ‘babies in commercials’ trope a bit too far with their creepy ‘Exobaby’ spot. If the whole ‘babies in commercials’ trope isn’t the lowest common denominator in marketing, I’m not sure what is. Okay, it’s probably still sex. Sex sells, and we all know that. Still, one has to wonder how low the […]

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Patagonia’s Reverse-Psychology ‘Don’t Buy This Jacket’ Drives Sales

Patagonia sent a reverse-psychology ‘Don’t Buy This Jacket’ email to consumers, driving sales in the early holiday season. Outdoor retailer Patagonia is a rather environmentally conscious company. After all, the company gives away one percent of its revenues to green non-profit organizations. With this perception in mind, Patagonia sent out a holiday email with the […]

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Poo-Pourri Breaks Trend of Crappy Toilet Marketing

Poo-Pourri’s new video spot breaks the trend of crappy marketing for toilet-related products. Most commercials for toilet products make the bathroom look like a magical place, where people glide upon the clouds – thanks to bathroom tissue so soft that they soar from flush to flush in a state of Charmin-induced euphoria. The real world […]

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Accountemps Invites Employers to ‘Find Your Bob’

The accounting and finance staffing brand Accountemps has a new video campaign that invites employers to ‘Find Your Bob.’ Staffing agency Robert Half has given a shot in the arm to Accountemps, a division of the company that specializes in accounting and finance personnel. The brand’s new ‘Find Your Bob’ campaign includes a 90-second video […]

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Laphroaig: We’re Not for Everyone and We’re Okay with That

In the whisky brand’s holiday campaign, Laphroaig acknowledges that their polarizing taste isn’t for everyone, and they’re okay with that. Consumer testimonials are one of the most time-honored traditions in marketing. Most companies, however, don’t like to emphasize the opinions of customers who don’t enjoy their products. That’s where Laphroaig scotch sets itself apart with […]

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Weight Watchers Offering ‘Help with the Hard Part’

Weight Watchers identifies over-eating triggers in new ad, offering to ‘Help with the Hard Part.’ The legendary weight-loss brand Weight Watchers has a tremendous holiday campaign for 2014. The “Help with the Hard Part” campaign tells the truth about over-eating, reminding viewers that just about anything can trigger a food craving. The 60-second video spot […]

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Coca-Cola Drops Polar Bear Holiday Campaign

In a surprising move, Coca-Cola has dropped their annual holiday-season polar bear ad campaign. One of the surefire signs of the winter holidays’ approach is the annual appearances by Coca-Cola’s computer-animated polar bears. This year, Coke is abandoning those characters, instead choosing to appoint Santa Claus as their holiday pitch man. Coke has used Santa […]

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New York City Ballet Teaches PlayStation Gamers to Taunt with Flair

The New York City Ballet has teamed up with PlayStation to teach gamers how to taunt their opponents with a proper victory dance. Ballet and video games may not seem like ideal dance partners, but PlayStation has enlisted the New York City Ballet in their new video campaign. The dance company and video-game juggernaut teamed […]

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Howard Davidson Arlington MA