Howard Davidson Arlington, MA

Marketing Guy – Arlington, MA

Snickers “You’re Not You When You’re Hungry” Campaign is Tasty

Snickers is expanding its tasty “You’re Not You” campaign around the world, enlisting well-known video bloggers along the way. The “You’re Not You When You’re Hungry” campaign has been providing solid returns for Snickers for over five years. Now, the candy brand is sharing that message with the entire world, thanks to the help of […]

Full View →

Huggies Offers “12 Hour Protection” To Save Its Butt

Huggies is offering “12 Hour Protection” in a campaign to save its butt at parent company Kimberly-Clark, and offer value to baby butts everywhere. The personal care brand will re-launch Huggies Snug & Dry, its least expensive line of caca catchers. Kimberly-Clark is arguing that with the Snug & Dry line, parents will see improved absorbency, […]

Full View →

Ad Council PSA Says “Love Has No Labels”

A new Ad Council PSA hits hearts and raises awareness of subconscious prejudice with “Love Has No Labels” campaign. On Valentine’s Day, the Ad Council filmed its new “Love Has No Labels” public service announcement in Santa Monica, California. In the three-minute video, pairs of people pose behind an oversized X-Ray screen. The crowd on […]

Full View →

Mercedes-Benz Made the Greatest Fashion Ad of All-Time

Mercedes-Benz sends up fashion ads in a fantastic new video. Berlin Fashion Week isn’t just for clothing retailers. This year, the event’s title sponsor Mercedes-Benz stole the show with their hilarious send-up of stuffy, elitist fashion ads. The luxury automobile brand commissioned a three-and-a-half minute short film, which sets up scenarios of unbearable melodrama, before […]

Full View →

Kraft Reboots Struggling Jell-O Brand

For the second time in 18 months, Kraft has completely rebooted the marketing strategy for the troubled Jell-O brand. As processed foods continue to fade into marketplace oblivion, Kraft Foods is yet again rebooting their flailing Jell-O brand. The new campaign is called “Made with JELL-O-V-E” (I bet they were up all night thinking of […]

Full View →

Get to Know the Foul-Mouthed Frank’s RedHot Spokeswoman

Have you seen the foul-mouthed Frank’s RedHot Spokeswoman? The old woman who curses in  ads says she isn’t nearly as foul-mouthed in real life. Jean Hamilton may be 92 years old, but that doesn’t mean she doesn’t really “put that s*** on everything.” The Frank’s RedHot advertising star says that she does indeed regularly use […]

Full View →

Mr. Sketch Gets Stinky

Mr. Sketch is really stinky.  And, I’m having none of it. As if the horrific scent from the the entirely too vivid red, orange, peach, yellow, etc markers from Mr. Sketch weren’t enough to annoy me, the jokers at the marker company and now pushing their scented markers into ill-advised toilet-humor ads.  Fech! Mr. Sketch […]

Full View →

Netflix Enters Real Customers’ Homes for Unscripted Spots

Netflix shoots unscripted video spots depicting movie night in actual consumers’ homes. Kids really do say the darndest things. Netflix and R/GA Los Angeles produced a new series of video ads, depicting unstaged glimpses into movie night with families around the nation. The children are the focus, as they share their thoughts about film with […]

Full View →

Brilliant Samsung Spot Shows Off Galaxy Note 4 S-Pen

Samsung’s collage in motion illustrates the power of the new Galaxy Note 4 S-Pen. Samsung’s Galaxy Note 4 S-Pen is a versatile stylus. The S-Pen allows users to take written notes, which are then converted to typed text. That’s just the beginning of the stylus’ utility, though. The S-Pen boasts a wide variety of drawing […]

Full View →

Dr. Pepper and Walmart Team Up with College Football to Score Shoppers

Dr. Pepper teamed up with Walmart to push mobile shopping during the college football playoffs. With new studies indicating that mobile advertising uniquely captures millenials’ attention, many brands are re-focusing on mobile marketing. To no one’s surprise, the college football playoffs drew millenials to the TV in droves, and Dr. Pepper capitalized on the opportunity. […]

Full View →

Howard Davidson Arlington MA