Howard Davidson Arlington, MA

Marketing Guy – Arlington, MA

Heineken Uncaps Sub Beer Machine

Heineken, the world’s third-biggest brewer, is taking a leaf from Nespresso owner Nestle’s book with the Sub, a beer-making machine for drinkers who want a freshly pulled pint at home. This sub is shiny, sultry, sleek and sublime. Kinda part K-cup machine and part keg.  It comes with a special two-litre keg called the Torp, and […]

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Butterfinger Sticks It To Reese’s

Doh! Reese’s is about to get some sweet new competition from Bart Simpson-backed Butterfinger. The Nestle brand scored a Super Bowl spot plugging a new peanut butter cup version of the awesome candy bar that will launch in January. Butterfinger is confirmed to make its first Super Bowl debut in 2014, marking the first time for […]

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Coca-Cola Rolls Out Portable Parks

Coca-Cola, that global monolith of syrupy salespower, has been known to engage in unconventionally massive ad campaigns before. In their latest effort, Coke has (literally) rolled out bottle-shaped patches of turf in 13 cities around the world. These plots of grass have been quickly adorned with trees, benches, Coca-Cola vending machines, and a conspicuously peppy […]

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Cadbury Tries To Trademark The Color Purple

Cadbury, that vaunted king of British confectionaries, has finally lost a court battle to trademark the signature shade of purple that it has used in its packaging since World War I. Last week, a British Court struck down their patent attempt, declaring that “the mark … lacks the required clarity, precision, self-containment, durability, and objectivity […]

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Kmart Airs Holiday Ads in September

Kmart started airing television spots in September for the still-distant Christmas shopping season. In doing so, they’ve clinched a record for the earliest launch of the holiday shopping season yet. Every year, America’s biggest retailers have been inching the holiday shopping goalposts a little earlier into the fall. The previous record holder – from last year […]

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Yoplait Goes All Natural With Go-Gurt Comeback

Ever since Greek-style yogurt skyrocketed to popularity among U.S. consumers a few years ago, Yoplait has been struggling to maintain its niche in the market. Now, in an effort to circle the wagons, Yoplait is doubling down on a demographic it still has a firm handle on: the kids. Yoplait has just launched a rebranded […]

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Coldwell Banker Brings It Home with Film Festival

Coldwell Banker has launched a new film festival centered on the idea of “home” and what it means to people. The real estate giant plans to solicit short films from around the world and is offering a $25,000 grand prize to the top rated video. So far, the competition has already received entries from India, […]

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NFL Kicks Butts with One Wipe Charlies

Marketers know that you need a certain amount of masculine cache as a guy to talk about guy stuff.  Think about it: George W. Bush could talk about war all he wanted because he cut brush and had a Texas twang.  And then there’s Michael Dukakis riding in a tank…not so much.  It doesn’t always […]

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Just For Men Beard and Mustache

Just for Men signed on this year to sponsor the National Beard and Mustache Championship, which is being held at the House of Blues in New Orleans. The Competition has been around for 17 years, but this is the first time the vaunted hair-coloring company has lent its support – and it seems the once-discreet […]

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Fear Factor of Prankvertising

Advertising is getting into the reality TV kick, and I don’t mean those “We’ve secretly replaced Mary Holgrom’s coffee with Folgers Crystals,” spots, either.  Ad agencies are hitting up prankvertising fear factor style. No, marketers are staging high-octane scenes with seemingly unwitting participants, a technique called “prankvertising”.  It puts unsuspecting folks in heart-stopping situations where […]

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Howard Davidson Arlington MA