Howard Davidson Arlington, MA

Marketing Guy – Arlington, MA

Cadbury Tries To Trademark The Color Purple

Cadbury, that vaunted king of British confectionaries, has finally lost a court battle to trademark the signature shade of purple that it has used in its packaging since World War I. Last week, a British Court struck down their patent attempt, declaring that “the mark … lacks the required clarity, precision, self-containment, durability, and objectivity […]

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Kmart Airs Holiday Ads in September

Kmart started airing television spots in September for the still-distant Christmas shopping season. In doing so, they’ve clinched a record for the earliest launch of the holiday shopping season yet. Every year, America’s biggest retailers have been inching the holiday shopping goalposts a little earlier into the fall. The previous record holder – from last year […]

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Yoplait Goes All Natural With Go-Gurt Comeback

Ever since Greek-style yogurt skyrocketed to popularity among U.S. consumers a few years ago, Yoplait has been struggling to maintain its niche in the market. Now, in an effort to circle the wagons, Yoplait is doubling down on a demographic it still has a firm handle on: the kids. Yoplait has just launched a rebranded […]

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Coldwell Banker Brings It Home with Film Festival

Coldwell Banker has launched a new film festival centered on the idea of “home” and what it means to people. The real estate giant plans to solicit short films from around the world and is offering a $25,000 grand prize to the top rated video. So far, the competition has already received entries from India, […]

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NFL Kicks Butts with One Wipe Charlies

Marketers know that you need a certain amount of masculine cache as a guy to talk about guy stuff.  Think about it: George W. Bush could talk about war all he wanted because he cut brush and had a Texas twang.  And then there’s Michael Dukakis riding in a tank…not so much.  It doesn’t always […]

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Just For Men Beard and Mustache

Just for Men signed on this year to sponsor the National Beard and Mustache Championship, which is being held at the House of Blues in New Orleans. The Competition has been around for 17 years, but this is the first time the vaunted hair-coloring company has lent its support – and it seems the once-discreet […]

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Fear Factor of Prankvertising

Advertising is getting into the reality TV kick, and I don’t mean those “We’ve secretly replaced Mary Holgrom’s coffee with Folgers Crystals,” spots, either.  Ad agencies are hitting up prankvertising fear factor style. No, marketers are staging high-octane scenes with seemingly unwitting participants, a technique called “prankvertising”.  It puts unsuspecting folks in heart-stopping situations where […]

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Millennial Apathy Chews into Gum Profits at Wrigley

Creative destruction is a staple of the free market, but somehow I just never considered the possibility that gum would ever be at risk of becoming unpopular. After all, it’s been a staple of American life for more than a century now.  But these days, millennial apathy is chewing into gum profits at Wrigley. But […]

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Stormtroopers Hawk Nissan, Individualism

Lucasfilm has let Nissan borrow the iconic Star Wars Stormtroopers for a spot touting the carmarker’s Juke.  There’s little to the ad except Stormtroopers getting Juke envy when they spy the car, which sports red paint and a white racing stripe.  By the end, the Stormtroopers have adopted the Juke’s individualized color scheme. It’s all […]

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JCPenney Sounds the Back to School Battle Cry in New Ads

Remember the first day back at school? Does that gauntlet of high-stakes social gymnastics send existential shivers down your spine? Well, JCPenney’s new Back to School ad campaign certainly hopes so. The department store chain has had their fair share of troubles lately – investor Bill Ackman’s departure chief among them – so it seems […]

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Howard Davidson Arlington MA