Howard Davidson Arlington, MA

Marketing Guy – Arlington, MA

Kellogg’s Cereal Sales Aren’t Gr-r-reat!

All is not well in the land of Rice Krispies and Frosted Flakes. Kellogg Co. has just announced yet another quarterly drop for its cereal business, as well as plans to initiate a seven percent cut in its workforce (roughly 2,000 jobs) by 2017.  Yup, cereal sales at Kellogg aren’t Gr-r-reat! It’s shaping up to be […]

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Phubbing Is Clever But Contradictory

  McCann Melbourne made up  the word phubbing.  It’s a clever but contradictory term coined by a group of lexicographers, poets and authors. You have to give these folks credit for cleverness: the ad agency has actually invented a new word: “phubbing.” “Phubbing” refers to the act of snubbing someone in a social setting by looking at […]

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Man Busted for Huffing at Arlington Starbucks

It’s not every day that you can say your former office was the site of a drug bust, but the Arlington Starbucks Center had the scourge of drugs enter its sacred walls this week when a man was busted for huffing. No, I don’t mean he was derisive and blustery of the new pink bags that […]

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Das Woofwagon: Volkswagen’s Canine Alter Egos For Cars

Disclaimer:  I am not a canine fan.  I do own a Volkswagen.   I do not own a Woofwagen. Okay, so… dew things go together as well as Volkswagens and dog-lovers. Well, it finally seems that Volkswagen has picked up on this social trend: for their new ad campaign in the UK, the German automaker […]

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Heineken Uncaps Sub Beer Machine

Heineken, the world’s third-biggest brewer, is taking a leaf from Nespresso owner Nestle’s book with the Sub, a beer-making machine for drinkers who want a freshly pulled pint at home. This sub is shiny, sultry, sleek and sublime. Kinda part K-cup machine and part keg.  It comes with a special two-litre keg called the Torp, and […]

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Butterfinger Sticks It To Reese’s

Doh! Reese’s is about to get some sweet new competition from Bart Simpson-backed Butterfinger. The Nestle brand scored a Super Bowl spot plugging a new peanut butter cup version of the awesome candy bar that will launch in January. Butterfinger is confirmed to make its first Super Bowl debut in 2014, marking the first time for […]

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Coca-Cola Rolls Out Portable Parks

Coca-Cola, that global monolith of syrupy salespower, has been known to engage in unconventionally massive ad campaigns before. In their latest effort, Coke has (literally) rolled out bottle-shaped patches of turf in 13 cities around the world. These plots of grass have been quickly adorned with trees, benches, Coca-Cola vending machines, and a conspicuously peppy […]

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Cadbury Tries To Trademark The Color Purple

Cadbury, that vaunted king of British confectionaries, has finally lost a court battle to trademark the signature shade of purple that it has used in its packaging since World War I. Last week, a British Court struck down their patent attempt, declaring that “the mark … lacks the required clarity, precision, self-containment, durability, and objectivity […]

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Kmart Airs Holiday Ads in September

Kmart started airing television spots in September for the still-distant Christmas shopping season. In doing so, they’ve clinched a record for the earliest launch of the holiday shopping season yet. Every year, America’s biggest retailers have been inching the holiday shopping goalposts a little earlier into the fall. The previous record holder – from last year […]

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Yoplait Goes All Natural With Go-Gurt Comeback

Ever since Greek-style yogurt skyrocketed to popularity among U.S. consumers a few years ago, Yoplait has been struggling to maintain its niche in the market. Now, in an effort to circle the wagons, Yoplait is doubling down on a demographic it still has a firm handle on: the kids. Yoplait has just launched a rebranded […]

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