Marketing Guy – Arlington, MA
Sony is officially giving up on laptops and desktops, announcing plans to sell its Vaio PC business to a Japanese investment group. It’s sad to see Sony go. Vaio was a high-end brand with big name recognition. Sony wasn’t into selling notebooks for a long time. In fact, they resisted netbooks at first and focused lightweight laptops […]
Subway, one of the world’s biggest bread bakers, is removing a yoga mat chemical from its breads that raised the ire of an influential health activist and food blogger. The world’s biggest sandwich chain says it’s in the process of removing the chemical known as Azodiacarbonamide from its sandwich breads — a chemical that Vani […]
Ask the average consumer if they’ve ever bought a Unilever product and they’re likely to give you a blank stare. While many of Unilever’s 400+ brands are well-known – there’s Ben & Jerry’s, TRESemmé, and Hellmann’s, just to name a few – the parent company has often lingered in the shadows. But now Unilever is […]
Powerhouse plastic brickmaker Lego entered the holiday fray just in time for holiday shoppers. They’ve built their very own holiday ad. And it’s getting ample praise from across the advertising world. The newest video spot, “Let’s Build,” is an immaculately crafted story about a father and son bonding over their Lego creations. Anchored by a […]
According to one carton manufacturer, Millennials are canning soup. Andy Warhol’s famous Campbell’s Soup cans may find themselves extinct in a few decades. This is because Millennials overwhelmingly prefer boxed cartons over cans, according to Tetra Pak, one of the world’s leading carton manufacturers. The study pinpoints several reasons as to why millennials are so […]
University of Colorado at Boulder is trying to call the police on their own party. The Boulder Buffalo are attempting to herd their incoming students away from their party school image through their new marketing campaign. The campaign’s tagline is to “Be Boulder” which will formally start in December. The campaign will focus on the intellectual aspects of the […]
Carlo Sunseri, Founder of Crosse Studios, is on a mission to bring lacrosse into the $20 billion video game industry. Off the top of your head what activity can you think of that hasn’t been in a video game before? From violent military games to wild adventure games, you would think the video game industry has […]
All is not well in the land of Rice Krispies and Frosted Flakes. Kellogg Co. has just announced yet another quarterly drop for its cereal business, as well as plans to initiate a seven percent cut in its workforce (roughly 2,000 jobs) by 2017. Yup, cereal sales at Kellogg aren’t Gr-r-reat! It’s shaping up to be […]
McCann Melbourne made up the word phubbing. It’s a clever but contradictory term coined by a group of lexicographers, poets and authors. You have to give these folks credit for cleverness: the ad agency has actually invented a new word: “phubbing.” “Phubbing” refers to the act of snubbing someone in a social setting by looking at […]
It’s not every day that you can say your former office was the site of a drug bust, but the Arlington Starbucks Center had the scourge of drugs enter its sacred walls this week when a man was busted for huffing. No, I don’t mean he was derisive and blustery of the new pink bags that […]
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