Howard Davidson Arlington, MA

Marketing Guy – Arlington, MA

Kohls Has Us Saying Yes With a Brand Refresh

Kohl’s is cleverly having us saying yes with a rare opportunity for a brand refresh. The clothing retail giant known by families everywhere for huge savings on shirts, shorts, sandals and more is trying to make the word “yes” a contagious way to engage shoppers.  A 60-second ad hopes to inspire shoppers and evoke some […]

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Adidas and High Schoolers Win with Hashtags

Adidas rolled out a clever campaign that has high schoolers using hashtags to help the company win marketshare and mindshare. The campaign is smart.  It’s set up like a March madness bracket and  pits 16 high school football teams from around the country against one another, with the entire winning team receiving pairs of Adidas’ […]

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Zappos Gives Fashion Advice from Selfies

Zappos is now giving fashion advice based on selfies. Zappos has launched an Instagram-based personal shopping service, Next OOTD. So, if you post a selfie with the hashtag #nextOOTD, a Zappos stylist will scour  your Instagram history and respond with personalized shopping recommendations based on your profile.  A tad creep, but pretty cool. Standing for “outfit […]

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Soda Sales Have Fizzled in 2013

Drink up! Or not. Soda sales have fizzled this past year by a record 3% off of a 1.2% drop in 2012. The simple reason for Americans losing their thirst has to be health related. Once consumers learn about the ingredients and health effects of what they’re guzzling down, the harder it becomes to market. The […]

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Wren “Strangers Kissing” Video Gets 75 Million Hits

What was initially thought to be a short film of complete strangers kissing has in fact been revealed to be an advertisement for the fashion company Wren. The fashion company’s “Strangers Kissing” video got 75 million hits, and counting. The black-and-white video captures 10 pairs of strangers who volunteered to kiss each other on camera, […]

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PooPourri Smells Results with Potty Humor

PooPourri is smelling sweet results with potty humor. “Our business is to make it smell like your business never even happened” That’s slogan of PooPourri, the bathroom spray that’s actually meant for the toilet bowl, not the air around it. Think of this spray as a preventative measure; it supposedly creates an odor blocking film […]

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Connecticut Entertains Volume Limit in Theaters

Going to the movies in Connecticut could soon become a quieter affair. In a supposed effort to protect the health of both workers and moviegoers, state lawmakers are considering a bill that would limit movie theaters from showing films at a level that would exceed 85 decibels. An active dishwasher comes in at about the […]

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Pope Francis Is On a Fanzine

Pope Francis is now the subject of a supermarket aisle fanzine called Il Mio Papa or “My Pope”. The magazine even has a centerfold pin-up style photo of the pope clad in windswept vestments. The 77-year-old pontiff, nearing his one-year-anniversary at the helm of the Catholic church, has a magazine all to himself. Mondadori publishing house, which lists […]

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Travelocity Offers Travelers a Trip of a Lifetime

Travelocity has launched a social media contest that will award would-be travelers the trip of a lifetime. “Go & Smell the Roses” in a series of new advertising, digital and promotional efforts that encourage would-be travelers to actively dream about where they want to go. The new integrated campaign shows the best of The Roaming Gnome’s […]

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Kraft Singles Gain Marketing from Mold-Fighter

Kraft’s Singles cheese product slices are set to gain long lasting marketing points by ditching artificial preservatives, substituting sorbic acid with natamycin as a mold-fighter. A pack of Kraft Singles is to real cheese what a bottle of Heinz ketchup is to ripe tomatoes, a product that amps up everything a person could want from […]

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Howard Davidson Arlington MA