Howard Davidson Arlington, MA

Marketing Guy – Arlington, MA

Tushy’s Butt Health Takes a Seat During Quarantine

Touché to Tushy’s timely butt health and anti-toilet paper email campaign for being clean, fresh and without too much potty talk during quarantine Bidet attachment brands (oh, and of course marketing too) always get me excited here at Howard Davidson Arlington MA. I can’t be an old fart. I have to make sure I’m incorporating […]

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Brand Lives Matter – Howard Davidson Arlington MA Blog

Sometimes when you’ve got a brand you’ve invested in, you fight to keep it. And sometimes, you have to surrender. In the face of a changing brand battlefield, Quaker Oats has surrendered, acknowledging, after 131 years, that its spokescharacter is a racist stereotype. According to Quaker Oats chief marketing officer Kristin Kroepfl, “While work has […]

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Brand Lives Matter

Sometimes when you’ve got a brand you’ve invested in, you fight to keep it. And sometimes, you have to surrender. In the face of a changing brand battlefield, Quaker Oats has surrendered, acknowledging, after 131 years, that its spokescharacter is a racist stereotype. According to Quaker Oats chief marketing officer Kristin Kroepfl, “While work has […]

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Do You Fear Marketing? Howard Davidson Does Not

Got a fear marketing? Do analytics make you want to curl up in bed and not get out for days? Do creative briefs make your head pound like an iPhone on the wrong setting? Does targeting customers make you twitch and sweat? And then – the bullies. The marketing bullies. The clients that want the […]

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Freelancers from Arlington MA to Zunyi, China

In recent days, news that reached the Arlington, MA headquarters of Howard Davidson Marketing was of the avalanche of writers refusing to write for the online culture site The Outline because it had fired all of its staff writers. We live in an age where, if they agree, freelance writers and those who need online […]

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Howard Davidson: Have Gun, Will Market

In the mind of Howard Davidson, from Arlington MA. I am a rootin’ tootin’ marketing deadshot and star of my own black-and-white fifties TV series, Have Gun, Will Market. Bear with me. But when I see PSAs like the ones Station Film created to challenge President Trump’s idea that teachers be armed to prevent school […]

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Snickers’ ‘You’re Not You When You’re Hungry’- 1 for 2

Snickers’ ‘You’re Not You When You’re Hungry’ campaign poses the question, “Why would someone want one Snickers for the price of two?” In Snicker’s latest campaign, BBDO New York developed a spoof banner ad offering one Snickers bar for the price of two. For those hungry (or distracted) enough to click on the deal, they are […]

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Let’s Talk About Deserted Islands

So let’s talk about deserted islands – places where, I can assure you, Howard Davidson has no desire to spend time. This came to mind after viewing the recent French Telecom ad, which compares losing a smartphone to being alone on Survivor’s Exile Island. When I misplace mine, I call it Marooned with Howard Davidson. […]

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Mary Kay Is No Longer in the Pink – Are You?

Here’s a question I had to ask myself today: Is Howard Davidson Marketing still in the pink?  I ask because Mary Kay is no longer in the pink. I was prompted to ask this question reading about the new promotional cars at Mary Kay Cosmetics. It’s well known that, from the get-go, founder Mary Kay […]

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How To Kill Your Brand

How to kill your brand: Not a topic usually considered by marketers. I am thinking about how the streaming-content channel YouTube Red found itself needing to change its name. As brand names go, it wasn’t awful. YouTube has enormous name awareness. It IS the world’s second-most visited site, after all. And red’s a pretty color. […]

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Howard Davidson Arlington MA