Howard Davidson Arlington, MA

Marketing Guy – Arlington, MA

Freelancers from Arlington MA to Zunyi, China

In recent days, news that reached the Arlington, MA headquarters of Howard Davidson Marketing was of the avalanche of writers refusing to write for the online culture site The Outline because it had fired all of its staff writers. We live in an age where, if they agree, freelance writers and those who need online […]

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Howard Davidson: Have Gun, Will Market

In the mind of Howard Davidson, from Arlington MA. I am a rootin’ tootin’ marketing deadshot and star of my own black-and-white fifties TV series, Have Gun, Will Market. Bear with me. But when I see PSAs like the ones Station Film created to challenge President Trump’s idea that teachers be armed to prevent school […]

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Snickers’ ‘You’re Not You When You’re Hungry’- 1 for 2

Snickers’ ‘You’re Not You When You’re Hungry’ campaign poses the question, “Why would someone want one Snickers for the price of two?” In Snicker’s latest campaign, BBDO New York developed a spoof banner ad offering one Snickers bar for the price of two. For those hungry (or distracted) enough to click on the deal, they are […]

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Let’s Talk About Deserted Islands

So let’s talk about deserted islands – places where, I can assure you, Howard Davidson has no desire to spend time. This came to mind after viewing the recent French Telecom ad, which compares losing a smartphone to being alone on Survivor’s Exile Island. When I misplace mine, I call it Marooned with Howard Davidson. […]

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Mary Kay Is No Longer in the Pink – Are You?

Here’s a question I had to ask myself today: Is Howard Davidson Marketing still in the pink?  I ask because Mary Kay is no longer in the pink. I was prompted to ask this question reading about the new promotional cars at Mary Kay Cosmetics. It’s well known that, from the get-go, founder Mary Kay […]

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How To Kill Your Brand

How to kill your brand: Not a topic usually considered by marketers. I am thinking about how the streaming-content channel YouTube Red found itself needing to change its name. As brand names go, it wasn’t awful. YouTube has enormous name awareness. It IS the world’s second-most visited site, after all. And red’s a pretty color. […]

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JetBlue Has Taken Pizza Delivery to New Heights

If there’s one thing folks from Los Angeles are craving at any given time, it’s New York-style pizza. But even UberEATS may not be ready to book that delivery. Apparently the fast-food flavorings of In-And-Out isn’t enough, because even in LA, NYC pizza reigns king. And JetBlue delivers – literally. In their latest marketing stunt […]

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Let’s Fall in Love in… Las Vegas?

For most people, the notion of love tends to evoke the smell of roses, quiet sunsets, and maybe the scenic Tuscan countryside. Las Vegas would like to change that. Okay, so there is usually some kind of love felt in Vegas, but more akin to the intoxicated vows taken in front of The King himself […]

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Dairy Queen Ad Shows Why You Shouldn’t Let Your Kids Watch Glee

Quick poll: what’s worse than having to work all summer? Working all summer and not getting ice cream, which is what Dairy Queen would like you to think in their latest set of ads. The soft-serve ice cream giant served up a double blizzard of guilt-inducing ads with the latest campaign, #SummerSkipDay, aimed at getting […]

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The Fine Art of Faking It – by Howard Davidson

The fine art of faking it has long been a key skill for those employed in the subtle businesses of marketing, sales, and advertising. Or, as Seth Godin put it, “Ship before you’re ready, because you will never be ready … ship when you’re prepared, when it’s time to show your work, but not a […]

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Howard Davidson Arlington MA