Howard Davidson Arlington, MA

Marketing Guy – Arlington, MA

Let’s Talk About Deserted Islands

So let’s talk about deserted islands – places where, I can assure you, Howard Davidson has no desire to spend time. This came to mind after viewing the recent French Telecom ad, which compares losing a smartphone to being alone on Survivor’s Exile Island. When I misplace mine, I call it Marooned with Howard Davidson. […]

Full View →

Mary Kay Is No Longer in the Pink – Are You?

Here’s a question I had to ask myself today: Is Howard Davidson Marketing still in the pink?  I ask because Mary Kay is no longer in the pink. I was prompted to ask this question reading about the new promotional cars at Mary Kay Cosmetics. It’s well known that, from the get-go, founder Mary Kay […]

Full View →

How To Kill Your Brand

How to kill your brand: Not a topic usually considered by marketers. I am thinking about how the streaming-content channel YouTube Red found itself needing to change its name. As brand names go, it wasn’t awful. YouTube has enormous name awareness. It IS the world’s second-most visited site, after all. And red’s a pretty color. […]

Full View →

JetBlue Has Taken Pizza Delivery to New Heights

If there’s one thing folks from Los Angeles are craving at any given time, it’s New York-style pizza. But even UberEATS may not be ready to book that delivery. Apparently the fast-food flavorings of In-And-Out isn’t enough, because even in LA, NYC pizza reigns king. And JetBlue delivers – literally. In their latest marketing stunt […]

Full View →

Let’s Fall in Love in… Las Vegas?

For most people, the notion of love tends to evoke the smell of roses, quiet sunsets, and maybe the scenic Tuscan countryside. Las Vegas would like to change that. Okay, so there is usually some kind of love felt in Vegas, but more akin to the intoxicated vows taken in front of The King himself […]

Full View →

Dairy Queen Ad Shows Why You Shouldn’t Let Your Kids Watch Glee

Quick poll: what’s worse than having to work all summer? Working all summer and not getting ice cream, which is what Dairy Queen would like you to think in their latest set of ads. The soft-serve ice cream giant served up a double blizzard of guilt-inducing ads with the latest campaign, #SummerSkipDay, aimed at getting […]

Full View →

The Fine Art of Faking It – by Howard Davidson

The fine art of faking it has long been a key skill for those employed in the subtle businesses of marketing, sales, and advertising. Or, as Seth Godin put it, “Ship before you’re ready, because you will never be ready … ship when you’re prepared, when it’s time to show your work, but not a […]

Full View →

America Loves a Wife-beater (Actually, So Does England)

You’ve got to love a wife-beater. But what is up with the rude name? After all, naming a thing is a great responsibility. That’s true whether it’s your boy, Elroy, your country, or your sled. The right name says everything about your business or your product and how they relate to your customer. Burger King […]

Full View →

Are All Your Instagram Friends Really Robots?

What is this foolishness from Instagram friends being robots?   Have you noticed something a little different with the models showcasing products on social media lately? If you’re thinking a few ads have showcased some models that seem just a bit too perfect and look like they hail from the uncanny valley, then you’re correct. What […]

Full View →

Lacoste Crocodiles Aren’t the Only Preppy Wildlife

Nothing said “preppy” when I was in high school like a Lacoste crocodile shirt. Lacoste was def the look at the time. Pop your collar, drape a sweater (arms tied) around your neck, slip on your loafers, then meet Biff and Buffy somewhere swank for cocktails. (Or at least, that’s what I imagined. I was […]

Full View →