Amazon Flexes One-Hour Delivery Service
Amazon Prime Now is a new one-hour delivery service available in Manhattan, bringing anything from cereal to condoms right to your doorstep.
Sometimes, you just can’t wait more than an hour to have a karaoke machine delivered to your door. Thanks to Amazon’s new Prime Now service, we can finally say goodbye to the days of waiting more than 60 minutes for the acquisition of a 144-pack of condoms.
Currently only available in Manhattan, Amazon intends to expand the service in the near-future. Considering how fast Prime Now delivers products, it’s kind of amazing that the upcharge for one-hour delivery is a mere $8. (For those of you with an extra hour to play with, two-hour delivery is completely free.)
The campaign includes a smart, succinct one-minute video spot. The ad shows the entire process, from the customer placing their order, to warehouse employees gathering items. Finally, the package is delivered to the consumers – who, based on their smiles, we gather are pleased with the speed and efficacy of the service.
I will say that this service brings back not-so-fond memories of the Domino’s Pizza “30-minute guarantee,” which was discontinued in 1993. The ill-fated promise was abandoned when lawsuits began to pile up against Domino’s, due to accidents caused by delivery drivers.
Driver-safety concerns aside, I can’t be the only one waiting with bated breath for Prime Now to expand to my area. I’m sick and tired of waiting for more than an hour to get my five-pound jar of honey-roasted peanuts.
Howard Davidson Arlington Massachusetts