Ad Council PSA Says “Love Has No Labels”
A new Ad Council PSA hits hearts and raises awareness of subconscious prejudice with “Love Has No Labels” campaign.
On Valentine’s Day, the Ad Council filmed its new “Love Has No Labels” public service announcement in Santa Monica, California. In the three-minute video, pairs of people pose behind an oversized X-Ray screen.
The crowd on the other side of the screen watches as the couples’ skeletal projections dance, kiss and embrace. The twist? Some are bi-racial couples, some are homosexual, some showcase their religious beliefs – and the audience’s reactions are quite telling regarding why the Ad Council produced the spot to begin with.
People seem genuinely surprised to see two skeletons kissing, and then have both revealed to be women. The video’s YouTube description says that “While the vast majority of Americans consider themselves unprejudiced, many of us unintentionally make snap judgments about people based on what we see – whether it’s race, age, gender, religion, sexuality or disability.”
The PSA is part of the Ad Council’s year-long campaign against implicit bias, a form of subconscious prejudice that is unfortunately still deeply ingrained into American culture. The campaign also includes a website that aims to inform people on how to prevent implicit bias.
Prejudice has many different forms, some of which we’re not even actively aware of. So far, the Ad Council is doing a wonderful job of making people conscious of these implicit biases.
Howard Davidson Arlington MA