Howard Davidson Arlington, MA

Marketing Guy – Arlington, MA

Poo-Pourri Breaks Trend of Crappy Toilet Marketing

Poo-Pourri’s new video spot breaks the trend of crappy marketing for toilet-related products. Most commercials for toilet products make the bathroom look like a magical place, where people glide upon the clouds – thanks to bathroom tissue so soft that they soar from flush to flush in a state of Charmin-induced euphoria. The real world […]

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Accountemps Invites Employers to ‘Find Your Bob’

The accounting and finance staffing brand Accountemps has a new video campaign that invites employers to ‘Find Your Bob.’ Staffing agency Robert Half has given a shot in the arm to Accountemps, a division of the company that specializes in accounting and finance personnel. The brand’s new ‘Find Your Bob’ campaign includes a 90-second video […]

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Laphroaig: We’re Not for Everyone and We’re Okay with That

In the whisky brand’s holiday campaign, Laphroaig acknowledges that their polarizing taste isn’t for everyone, and they’re okay with that. Consumer testimonials are one of the most time-honored traditions in marketing. Most companies, however, don’t like to emphasize the opinions of customers who don’t enjoy their products. That’s where Laphroaig scotch sets itself apart with […]

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Weight Watchers Offering ‘Help with the Hard Part’

Weight Watchers identifies over-eating triggers in new ad, offering to ‘Help with the Hard Part.’ The legendary weight-loss brand Weight Watchers has a tremendous holiday campaign for 2014. The “Help with the Hard Part” campaign tells the truth about over-eating, reminding viewers that just about anything can trigger a food craving. The 60-second video spot […]

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Coca-Cola Drops Polar Bear Holiday Campaign

In a surprising move, Coca-Cola has dropped their annual holiday-season polar bear ad campaign. One of the surefire signs of the winter holidays’ approach is the annual appearances by Coca-Cola’s computer-animated polar bears. This year, Coke is abandoning those characters, instead choosing to appoint Santa Claus as their holiday pitch man. Coke has used Santa […]

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New York City Ballet Teaches PlayStation Gamers to Taunt with Flair

The New York City Ballet has teamed up with PlayStation to teach gamers how to taunt their opponents with a proper victory dance. Ballet and video games may not seem like ideal dance partners, but PlayStation has enlisted the New York City Ballet in their new video campaign. The dance company and video-game juggernaut teamed […]

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Dollar Shave Club Offers Less-Terrifying Shopping Experience

Dollar Shave Club’s new ads trump up the inconveniences of buying razors at the store, offering their less-terrifying service as an alternative. Dollar Shave Club slices through the competition with their sharp new ads, exaggerating the inconvenience of shopping for razors using traditional avenues. As you may have guessed from the company’s name, Dollar Shave […]

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Kleenex Celebrates Random Acts of Tissue Kindness

The #KleenexCare campaign doesn’t sneeze at encouraging people to share stories of random acts of tissue kindness. A friend told Kleenex brand manager Jon Kruesi about a stranger giving her a tissue as she was sniffling on the subway. Now, Kruesi’s team is taking stories just like that one, and making them the focus of the […]

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Howard Davidson Arlington MA