Howard Davidson Arlington, MA

Marketing Guy – Arlington, MA

Nike Hyping Humanity with “The Last Game”

Nike’s 2014 World Cup spot “The Last Game” is all about humanity. International fervor, nerve wracking goals and unnecessarily expensive stadiums are all things that come to mind when thinking about this World Cup. But I’m willing to bet that your favorite soccer stars playing their perfected clones in a do or die match wasn’t […]

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#FryFutbol Scores Globally for McDonalds

The heavily promoted #FryFutbol trend has scored big time globally McDonalds. McDonald’s has kicked-off FIFA World Cup with a first-ever global French-fry packaging redesign and new, augmented reality trick-shot app. While most Americans consider soccer to be barely a sport, the rest of the world eats it up like a cheap cheeseburger. And in anticipation […]

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Benjamin Moore Adds Color to Interactive Marketing

Benjamin Moore is stirring things up,  dipping their brush into the game and adding color to interactive marketing game with with Bendoku. The paint company is rolling out Bendoku, an app to somehow help make paint interesting to the technology-ridden millenials. Leave it to a paint company to develop a digital app that’s about as exciting […]

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Burger King Gets Emotional With Be Your Way

Burger King has decided to flip their ‘Have It Your Way’ slogan.  So now, the company is showing it’s emotional side with their new ‘Be Your Way’ mantra. After more than 40 years, Burger King (BKW) is dropping its famous “Have It Your Way” slogan in favor of a touchy-feely and rather vague “Be Your Way“ slogan.  This ew […]

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Budweiser Gets Patriotic with Folds of Honor

Budweiser got pretty patriotic during Memorial Day.  In a honorable move, Anheuser-Busch rejuvenated Budweiser’s patriotic packaging. This summer Budweiser will make its largest contribution to the Folds of Honor Foundation through a series of events including a summer Clydesdales tour, special Fourth of July ceremony, and Charity buzz partnership. Budweiser is also launching an even larger […]

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Coke Designs an Annoying Campaign with a Bottle

Coca-Cola has introduced Friendly Twist caps to umm promote friendship.  Well, the extremely annoying campaign is helping with relationships on and off the shelves. Coke has launched a novelty item called “The Friendly Twist” — a bottle top that requires consumers find a partner before opening their drink.  Talk about annoying. The campaign has got […]

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Weight Watchers Lets You Pay with ‘Selfies’

As if people didn’t need to feel more self conscious about how they look, Weight Watchers wants you to reveal yourself across social media in order to eat one of their meals at the new “Feel Good Café” in London. UK-wide research commissioned by Weight Watchers showed the extent of confusion about dieting, “with over […]

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Howard Davidson Arlington MA