Howard Davidson Arlington, MA

Marketing Guy – Arlington, MA

Unilever Unleashes a Global Campaign To Boost Awareness

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Ask the average consumer if they’ve ever bought a Unilever product and they’re likely to give you a blank stare. While many of Unilever’s 400+ brands are well-known – there’s Ben & Jerry’s, TRESemmé, and Hellmann’s, just to name a few – the parent company has often lingered in the shadows. But now Unilever is hoping to raise its own megabrand profile with a worldwide social media blitz.  So, to help boost awareness, Unilever has unleashed a global campaign.

uniliver logo

The campaign, titled “Project Sunlight,” comes at a time of increasing uncertainty for the Anglo-Dutch conglomerate. Many of their brands have performed well over the past decade, but the latest quarterly profits have sunk their lowest point since the nadir of the financial crisis in 2008.

Unilever will roll out the campaign simultaneously in the US and UK, as well as Brazil, Indonesia, and India. They’ve even enlisted Oscar-winning filmmaker Errol Morris to direct a promotional video for the campaign. The media push will place heavy emphasis on the company’s sustainability efforts and links to social causes, encouraging consumers to visit their website and commit to positive changes in their own lives.

Ultimately, though, this is all about survival. Unilever is hoping to join the ranks of international corporate behemoths like Coca Cola and Nestlé, companies who own dozens of brands but always make sure that their original one shines the brightest. Unilever seems to have noticed that, despite whatever revenues and growth projections might say, nobody dares to imagine a world without Coca Cola.

 

 

 

 

23 Comments
  1. Its very beautiful article . very helpful too

  2. Ultimately, though, this is all about survival. Nice

  3. This is very good article . I like it. Thanks

  4. Liver brothers and Unilever are same ?

  5. This is all about survival. Nice Thanks

  6. Unilever will roll out the campaign simultaneously in the US and UK, as well as Brazil, Indonesia, and India…. Now that’s a rollout!

  7. Its right : The media push will place heavy emphasis on the company’s sustainability efforts and links to social causes, encouraging consumers to visit their website and commit to positive changes in their own lives.

  8. Unilever is hoping to join the ranks of international corporate behemoths like Coca Cola and Nestlé, companies who own dozens of brands but always make sure that their original one shines the brightest.
    Nice post. Thank you.

  9. And awareness boosting it has done.

  10. Awesome post. I have learnt a lot of from this article

  11. Its very impressive article. Thanks

  12. Jevy

    Way to go Unilever!

  13. David

    Well done Unilever! Getting bigger and better…Nice post Howard Davidson Arlington Massachusetts …thank you for sharing…

  14. Nathan

    Go Unilever Go! It’s amazing just how many products fall under the Unilever brand. As they say, “At Unilever we meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life..”

    Thanks for posting, Howard Davidson Arlington MA

  15. Mark

    Unilever has everything in it to rank at the top of the charts. It is a trusted brand and has been delivering good products for quite sometime now. Good to seem them rise. Good article to share Howard Davidson Arlington Massachusetts

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