Howard Davidson Arlington, MA

Marketing Guy – Arlington, MA

PooPourri Smells Results with Potty Humor

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PooPourri is smelling sweet results with potty humor.

PooPourri

“Our business is to make it smell like your business never even happened” That’s slogan of PooPourri, the bathroom spray that’s actually meant for the toilet bowl, not the air around it. Think of this spray as a preventative measure; it supposedly creates an odor blocking film on the surface of the toilet water that traps bad odors and releases pleasant scents.  Hmm.  A slogan that’s meant not to stink.

Traditionally, the toiletries industry has taken a gentle approach to advertising with big fluffy bears and adorable puppies circumventing the very visceral reality of the product’s purpose. PooPourri has completely reversed this precedent by taking what happens in the bathroom head on with unabashed potty humor.

Lead by a two-minute YouTube video entitled “Girls Don’t Poop”, a daintily dressed British woman sits on a toilet exclaiming the wonders of PooPourri: “whether you need to pinch a life of work . . .or lay a brick at your boyfriends. Your days of embarrassing smell or prairie dogging it are over.”

Fully engaging its customers, PooPourri also has a hilarious and open social media presence, where they encourage followers to tweet their notable poop experiences. This more direct approach appears to be rubbing off on usually timid competitors, with Charmin’s twitter account recently posting: “If you sprinkle when you tinkle, be neat and WIPE THE SEAT. #CharminCourtesy”

The success of the campaign thus far has been significant financially. “Girls Don’t Poop” is currently at about 25 million hits and the company’s sales are up by 90% in 2013. Like the director of creative at PooPourri said, “Nobody doesn’t poop”.

5 Comments
  1. Jared N.

    That’s cool. I can’t say I’ve ever heard of anything that one would spray prior to going #2, but hey, to each their own. I suppose this can be very useful in public bathrooms, or even in a friends bathroom.

  2. Emily

    I could totally use this spray. I am very self conscious about the smell of my poo as one would say. I just worry so much about people smelling it. I’m going to get some of this myself if I can, sounds very useful. Thanks for sharing guys.

  3. Kelly

    Emily you are really selfish 🙂

  4. Jonathan

    This is a great article. Thanks for sharing this article with us.

  5. Geoff

    Yes, this product is really doing well. I haven’t used it but for those who have they have some nice to things to say about it. I haven’t seen the video yet, but going by your words Howard Davidson Arlington MA, it seems interesting.

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