Dollar Shave Club Offers Less-Terrifying Shopping Experience
Dollar Shave Club’s new ads trump up the inconveniences of buying razors at the store, offering their less-terrifying service as an alternative.
Dollar Shave Club slices through the competition with their sharp new ads, exaggerating the inconvenience of shopping for razors using traditional avenues. As you may have guessed from the company’s name, Dollar Shave Club is a cheaper alternative to buying razors at a retail store. What you may not have guessed is the dangers you can avoid as a subscriber.
The over-the-top humor is present in each of the four new TV spots. Two of the ads focus on the danger of buying razors from brick-and-mortar retailers, with would-be razor shoppers ending up tazed, or punched below the belt.
The other spots highlight the hassle and expense of buying traditional razors. All of the spots work, with varying levels of success. My personal favorite is one in which a man quite literally loses his shirt – and nearly everything else he’s wearing – in an attempt to cover the high price of a box of razors.
I haven’t tried Dollar Shave Club myself, but I have a few friends that use the service. They all universally praise it, much like I’m giving my stamp of approval to all four of the brand’s new TV spots. The humor is directly topical and relevant to the product, and none of the jokes fall flat.
Maybe the time has come for me to try Dollar Shave Club. After all, it’s much safer to stay home and get my razors in the mail than to risk violent retail employees with tranquilizer darts.
Howard Davidson Arlington MA