Howard Davidson Arlington, MA

Marketing Guy – Arlington, MA

Coke Designs an Annoying Campaign with a Bottle

  • Sumo

Coca-Cola has introduced Friendly Twist caps to umm promote friendship.  Well, the extremely annoying campaign is helping with relationships on and off the shelves.

Coke

Coke has launched a novelty item called “The Friendly Twist” — a bottle top that requires consumers find a partner before opening their drink.  Talk about annoying.

The campaign has got to be aimed at college dudes as a way to “break the ice”.    The idea to plays out pretty well among millenials.  But what about the geeks who just grab two bottles and avoid all human contact?

Hmm… the whole concept kinda reminds me of the Strangers Kissing marketing ploy video from earlier this year.   The new project follows in the footsteps of another friendship-inspiring effort by Coke, the Sharing Can. A regular can could split into two tiny versions, coming as an illustration of how happiness can grow yet bigger by sharing.

Albeit annoying, the campaign has allegedly tremendously boosted Coke sales.  The premise really makes sense.  Why sell only one Coke when you can sell two? 

Leo Burnett in Colombia helped bottle up the idea and support the brand’s on-going mantra of happiness and sharing.  But who needs to be annoyed?

Howard Davidson, Arlington, MA

6 Comments
  1. Kalis

    Nice info : Coca-Cola has introduced Friendly Twist caps to umm promote friendship. Well, the extremely annoying campaign is helping with relationships on and off the shelves.

  2. Nargis

    Awesome
    Thanks

  3. Leader369

    Thumbs up, Howard Davidson Arlington Massachusetts for sharing. After reading your article, I am now worrying about nerds. What will they do in this scenario….. I feel pity for them. They should have introduced the concept of sharing that could be feasible for everybody. That should not circumscribe the cool dudes only just for the enticement of the brand. Long live the nerds.

  4. Daniel

    Hi Howard Davidson Arlington Ma,

    Thanks for sharing this. When I first saw this, i said….really??? I am glad, I am not the only one who find this irritating and annoying…Wish next time they come up with something that makes little bit more sense to what they have now.

  5. John

    This is interesting…thanks for sharing this Howard Davidson Arlington MA, I would rather stay with my water bottle than muscling away with this twisted, tweaked Coke cap.

  6. Shamus

    These days collage guys will fall in for anything. Like you, I also didn’t find anything creative in this Ad. Rather I found it very boring but as you said that the sales are going up and at the end that is all that matters. Good article this Howard Davidson Arlington MA. I hope you come up with more articles like these.

Leave a Reply