Howard Davidson Arlington, MA

Marketing Guy – Arlington, MA

Netflix Enters Real Customers’ Homes for Unscripted Spots

Netflix shoots unscripted video spots depicting movie night in actual consumers’ homes. Kids really do say the darndest things. Netflix and R/GA Los Angeles produced a new series of video ads, depicting unstaged glimpses into movie night with families around the nation. The children are the focus, as they share their thoughts about film with […]

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Brilliant Samsung Spot Shows Off Galaxy Note 4 S-Pen

Samsung’s collage in motion illustrates the power of the new Galaxy Note 4 S-Pen. Samsung’s Galaxy Note 4 S-Pen is a versatile stylus. The S-Pen allows users to take written notes, which are then converted to typed text. That’s just the beginning of the stylus’ utility, though. The S-Pen boasts a wide variety of drawing […]

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Dr. Pepper and Walmart Team Up with College Football to Score Shoppers

Dr. Pepper teamed up with Walmart to push mobile shopping during the college football playoffs. With new studies indicating that mobile advertising uniquely captures millenials’ attention, many brands are re-focusing on mobile marketing. To no one’s surprise, the college football playoffs drew millenials to the TV in droves, and Dr. Pepper capitalized on the opportunity. […]

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Miller Lite Takes Consumers Inside the Vat

MillerCoors’ new campaign for the Miller Lite brand takes consumers inside the product itself, using GoPro cameras to film the beer in the vat. If you watched the NFL playoffs, you’ve undoubtedly seen the ads several times. MillerCoors decided to ring in the new year by focusing on the Miller Lite brand – more specifically, […]

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Amazon Flexes One-Hour Delivery Service

Amazon Prime Now is a new one-hour delivery service available in Manhattan, bringing anything from cereal to condoms right to your doorstep. Sometimes, you just can’t wait more than an hour to have a karaoke machine delivered to your door. Thanks to Amazon’s new Prime Now service, we can finally say goodbye to the days […]

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Hyundai Gets Creepy with ‘Exobaby’

Hyundai takes the ‘babies in commercials’ trope a bit too far with their creepy ‘Exobaby’ spot. If the whole ‘babies in commercials’ trope isn’t the lowest common denominator in marketing, I’m not sure what is. Okay, it’s probably still sex. Sex sells, and we all know that. Still, one has to wonder how low the […]

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Patagonia’s Reverse-Psychology ‘Don’t Buy This Jacket’ Drives Sales

Patagonia sent a reverse-psychology ‘Don’t Buy This Jacket’ email to consumers, driving sales in the early holiday season. Outdoor retailer Patagonia is a rather environmentally conscious company. After all, the company gives away one percent of its revenues to green non-profit organizations. With this perception in mind, Patagonia sent out a holiday email with the […]

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Poo-Pourri Breaks Trend of Crappy Toilet Marketing

Poo-Pourri’s new video spot breaks the trend of crappy marketing for toilet-related products. Most commercials for toilet products make the bathroom look like a magical place, where people glide upon the clouds – thanks to bathroom tissue so soft that they soar from flush to flush in a state of Charmin-induced euphoria. The real world […]

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Accountemps Invites Employers to ‘Find Your Bob’

The accounting and finance staffing brand Accountemps has a new video campaign that invites employers to ‘Find Your Bob.’ Staffing agency Robert Half has given a shot in the arm to Accountemps, a division of the company that specializes in accounting and finance personnel. The brand’s new ‘Find Your Bob’ campaign includes a 90-second video […]

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Laphroaig: We’re Not for Everyone and We’re Okay with That

In the whisky brand’s holiday campaign, Laphroaig acknowledges that their polarizing taste isn’t for everyone, and they’re okay with that. Consumer testimonials are one of the most time-honored traditions in marketing. Most companies, however, don’t like to emphasize the opinions of customers who don’t enjoy their products. That’s where Laphroaig scotch sets itself apart with […]

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