Howard Davidson Arlington, MA

Marketing Guy – Arlington, MA

Airbnb Ad is a Parody Target for Comedic Copycats

Airbnb’s latest ad has become a parody target for comedic copycats.  The canny ad has spurred other ad agencies and other creative types to try their hand at comedy (sans standup routines). The ad, which debuted last week, was done by TBWA/Chiat/Day for Airbnb and features a baby slowly walking towards the front door of a home […]

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Nude Baristas Serve Coffee for Nestlé’s All-Natural Creamer

Nestle has nude baristas serving for coffee for their all-natural creamer. Well technically the baristas are brewing beans in body paint and not full on birthday suits, but the point is the same: shock customers enough to wake them up before they chug a double espresso. The scene of the strip down was an Irving […]

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Taco Bell Takes on Oversharing with New “Sharing Sucks” Campaign

Taco Bell pokes fun at oversharing – both online and in real life – with “Sharing Sucks” ad. “Since you were a kid, it’s been share this, share that,” the narrator begins. “Share your toys, share the bathroom, share the road, share your feelings.” Within the first 12 seconds of Taco Bell’s new “Sharing Sucks” […]

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Chevy Runs Video Ads in Print Magazines

Chevy embedded digital video ads in print versions of Esquire and Popular Mechanics magazines. Don’t ask me how the technology works – because I have absolutely no idea – but Chevrolet installed digital video players into the May print issues of Esquire and Popular Mechanics. The ads for Chevy’s Colorado line of pickup trucks allow […]

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Lilly Pulitzer Throws Huge Pool Party for Target

Lilly Pulitzer celebrates its collaboration with Target by throwing a lavish pool party in a new video spot. Lilly Pulitzer knew how to throw a party. Now, her namesake clothing brand is putting on a party of epic proportions for Target. Pulitzer has launched a massive, 250-piece line of new clothing, available exclusively in Target […]

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Snickers “You’re Not You When You’re Hungry” Campaign is Tasty

Snickers is expanding its tasty “You’re Not You” campaign around the world, enlisting well-known video bloggers along the way. The “You’re Not You When You’re Hungry” campaign has been providing solid returns for Snickers for over five years. Now, the candy brand is sharing that message with the entire world, thanks to the help of […]

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Huggies Offers “12 Hour Protection” To Save Its Butt

Huggies is offering “12 Hour Protection” in a campaign to save its butt at parent company Kimberly-Clark, and offer value to baby butts everywhere. The personal care brand will re-launch Huggies Snug & Dry, its least expensive line of caca catchers. Kimberly-Clark is arguing that with the Snug & Dry line, parents will see improved absorbency, […]

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Ad Council PSA Says “Love Has No Labels”

A new Ad Council PSA hits hearts and raises awareness of subconscious prejudice with “Love Has No Labels” campaign. On Valentine’s Day, the Ad Council filmed its new “Love Has No Labels” public service announcement in Santa Monica, California. In the three-minute video, pairs of people pose behind an oversized X-Ray screen. The crowd on […]

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Mercedes-Benz Made the Greatest Fashion Ad of All-Time

Mercedes-Benz sends up fashion ads in a fantastic new video. Berlin Fashion Week isn’t just for clothing retailers. This year, the event’s title sponsor Mercedes-Benz stole the show with their hilarious send-up of stuffy, elitist fashion ads. The luxury automobile brand commissioned a three-and-a-half minute short film, which sets up scenarios of unbearable melodrama, before […]

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Kraft Reboots Struggling Jell-O Brand

For the second time in 18 months, Kraft has completely rebooted the marketing strategy for the troubled Jell-O brand. As processed foods continue to fade into marketplace oblivion, Kraft Foods is yet again rebooting their flailing Jell-O brand. The new campaign is called “Made with JELL-O-V-E” (I bet they were up all night thinking of […]

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