Howard Davidson Arlington, MA

Marketing Guy – Arlington, MA

Under Armour’s #RULEYOURSELF Seeks to Inspire First, Sell Second

Under Armour’s #RULEYOURSELF totally sets out to inspire and then sell. In his 2008 bestseller, Outliers, Malcom Gladwell posits that it takes 10,000 hours to be an expert in a concentration, whether it be basketball, linguistics, or crocheting. On the one hand it is nice to think of expertise in such an objective manner, one […]

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Eerie But Clever “Slow Down” GPS App

There’s a new “Slow Down” GPS app that’s very clever but a bit creepy. Swedish ad agency Forsman & Bodenfors created the Slow Down GPS app for If Insurance. It gives directions in a child’s voice when you drive near schools, day care centers and other areas where there will likely be a lot of […]

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Share a Coke Promotion Scores 19% Lift

Slurp. The Share a Coke promotion is totally quenching thirsts of consumers, with a 19% lift in sales for 20-ounce bottles year-over-year.  That’s a lot of coke sharing. First, the soda syndicate teamed up with JetBlue to pull off a subway stunt at Penn Station. A special vending machine was set up that dispensed two […]

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Airbnb Ad is a Parody Target for Comedic Copycats

Airbnb’s latest ad has become a parody target for comedic copycats.  The canny ad has spurred other ad agencies and other creative types to try their hand at comedy (sans standup routines). The ad, which debuted last week, was done by TBWA/Chiat/Day for Airbnb and features a baby slowly walking towards the front door of a home […]

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Nude Baristas Serve Coffee for Nestlé’s All-Natural Creamer

Nestle has nude baristas serving for coffee for their all-natural creamer. Well technically the baristas are brewing beans in body paint and not full on birthday suits, but the point is the same: shock customers enough to wake them up before they chug a double espresso. The scene of the strip down was an Irving […]

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Taco Bell Takes on Oversharing with New “Sharing Sucks” Campaign

Taco Bell pokes fun at oversharing – both online and in real life – with “Sharing Sucks” ad. “Since you were a kid, it’s been share this, share that,” the narrator begins. “Share your toys, share the bathroom, share the road, share your feelings.” Within the first 12 seconds of Taco Bell’s new “Sharing Sucks” […]

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Chevy Runs Video Ads in Print Magazines

Chevy embedded digital video ads in print versions of Esquire and Popular Mechanics magazines. Don’t ask me how the technology works – because I have absolutely no idea – but Chevrolet installed digital video players into the May print issues of Esquire and Popular Mechanics. The ads for Chevy’s Colorado line of pickup trucks allow […]

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Lilly Pulitzer Throws Huge Pool Party for Target

Lilly Pulitzer celebrates its collaboration with Target by throwing a lavish pool party in a new video spot. Lilly Pulitzer knew how to throw a party. Now, her namesake clothing brand is putting on a party of epic proportions for Target. Pulitzer has launched a massive, 250-piece line of new clothing, available exclusively in Target […]

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Snickers “You’re Not You When You’re Hungry” Campaign is Tasty

Snickers is expanding its tasty “You’re Not You” campaign around the world, enlisting well-known video bloggers along the way. The “You’re Not You When You’re Hungry” campaign has been providing solid returns for Snickers for over five years. Now, the candy brand is sharing that message with the entire world, thanks to the help of […]

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Huggies Offers “12 Hour Protection” To Save Its Butt

Huggies is offering “12 Hour Protection” in a campaign to save its butt at parent company Kimberly-Clark, and offer value to baby butts everywhere. The personal care brand will re-launch Huggies Snug & Dry, its least expensive line of caca catchers. Kimberly-Clark is arguing that with the Snug & Dry line, parents will see improved absorbency, […]

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