Howard Davidson Arlington, MA

Marketing Guy – Arlington, MA

The Fine Art of Faking It – by Howard Davidson

The fine art of faking it has long been a key skill for those employed in the subtle businesses of marketing, sales, and advertising. Or, as Seth Godin put it, “Ship before you’re ready, because you will never be ready … ship when you’re prepared, when it’s time to show your work, but not a […]

Full View →

America Loves a Wife-beater (Actually, So Does England)

You’ve got to love a wife-beater. But what is up with the rude name? After all, naming a thing is a great responsibility. That’s true whether it’s your boy, Elroy, your country, or your sled. The right name says everything about your business or your product and how they relate to your customer. Burger King […]

Full View →

Are All Your Instagram Friends Really Robots?

What is this foolishness from Instagram friends being robots?   Have you noticed something a little different with the models showcasing products on social media lately? If you’re thinking a few ads have showcased some models that seem just a bit too perfect and look like they hail from the uncanny valley, then you’re correct. What […]

Full View →

Lacoste Crocodiles Aren’t the Only Preppy Wildlife

Nothing said “preppy” when I was in high school like a Lacoste crocodile shirt. Lacoste was def the look at the time. Pop your collar, drape a sweater (arms tied) around your neck, slip on your loafers, then meet Biff and Buffy somewhere swank for cocktails. (Or at least, that’s what I imagined. I was […]

Full View →

That Time KFC FCKed Up

KFC really FCKed up and had to deal with a chicken shortage.   Let me preface the story by saying I would never go to a Kentucky Fried Chicken restaurant. I mean, who would willingly grab a bucket of diabetes for the entire family? Just the idea gives me hardening of the arteries. Earlier this […]

Full View →

Agency post-it war erupts on Canal Street

Two things ad agencies are good at: being creative and being competitive, so it’s not surprising that a Post-it war erupted on Canal Street. Two little letters got this whole thing started when someone posted the word “Hi!” in their window. Not even a week later the windows of Havas Worldwide, Horizon Media, Cake Group, […]

Full View →

Federal Trade Commission Gags on Stench from VW’s “Clean Diesel” Silent Stinkers

The Federal Trade Commission has officially gagged on the unsavory stench wafting about from Volkswagen’s recent “Clean Diesel” engine emissions scandal and marketing chicanery. The Federal Trade Commission announcement: The FTC announcement specifically called out VW’s U.S. creative agency Deutsch Los Angeles for excessive tooting of the Turbocharged Direct Injection (TDI) “Clean Diesel” horn in […]

Full View →

Bud Light’s Bud-E-Fridge: Two Sides to Every Beer

Have you seen Bud Light’s nonsense known dubbed Bud-E-Fridge? Okay, There are two sides to every beer (or 10).There is that magical sound as the tab breaks the seal allowing the glorious elixir to quench your palette on a hot day or compliment your pizza and wings as you watch the big game with your […]

Full View →

Safeway must pay Michael Jordan $8.9 million

Grocery chain Safeway must pay Michael Jordan $8.9 million for using his name. Nowadays it seems that no good deed goes unpunished and no stone will be left unturned to make a buck or 8.9 million. Although, to play devil’s advocate, altruism is not necessarily a “good deed”. “Last month, a jury decided that Safeway—the […]

Full View →

OnStar Taps Into Amazing

OnStar highlights new features with “Tap Into Amazing” campaign. The OnStar in-vehicle safety system has been around for years. From cutting down response times for emergency crews, to simple tasks like giving directions, OnStar is a household name. With improvements to the technology, the brand has new features to offer – including automatic response services […]

Full View →