Howard Davidson Arlington, MA

Marketing Guy – Arlington, MA

JetBlue Has Taken Pizza Delivery to New Heights

If there’s one thing folks from Los Angeles are craving at any given time, it’s New York-style pizza. But even UberEATS may not be ready to book that delivery. Apparently the fast-food flavorings of In-And-Out isn’t enough, because even in LA, NYC pizza reigns king. And JetBlue delivers – literally. In their latest marketing stunt […]

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Let’s Fall in Love in… Las Vegas?

For most people, the notion of love tends to evoke the smell of roses, quiet sunsets, and maybe the scenic Tuscan countryside. Las Vegas would like to change that. Okay, so there is usually some kind of love felt in Vegas, but more akin to the intoxicated vows taken in front of The King himself […]

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Dairy Queen Ad Shows Why You Shouldn’t Let Your Kids Watch Glee

Quick poll: what’s worse than having to work all summer? Working all summer and not getting ice cream, which is what Dairy Queen would like you to think in their latest set of ads. The soft-serve ice cream giant served up a double blizzard of guilt-inducing ads with the latest campaign, #SummerSkipDay, aimed at getting […]

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The Fine Art of Faking It – by Howard Davidson

The fine art of faking it has long been a key skill for those employed in the subtle businesses of marketing, sales, and advertising. Or, as Seth Godin put it, “Ship before you’re ready, because you will never be ready … ship when you’re prepared, when it’s time to show your work, but not a […]

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America Loves a Wife-beater (Actually, So Does England)

You’ve got to love a wife-beater. But what is up with the rude name? After all, naming a thing is a great responsibility. That’s true whether it’s your boy, Elroy, your country, or your sled. The right name says everything about your business or your product and how they relate to your customer. Burger King […]

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Are All Your Instagram Friends Really Robots?

What is this foolishness from Instagram friends being robots?   Have you noticed something a little different with the models showcasing products on social media lately? If you’re thinking a few ads have showcased some models that seem just a bit too perfect and look like they hail from the uncanny valley, then you’re correct. What […]

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Lacoste Crocodiles Aren’t the Only Preppy Wildlife

Nothing said “preppy” when I was in high school like a Lacoste crocodile shirt. Lacoste was def the look at the time. Pop your collar, drape a sweater (arms tied) around your neck, slip on your loafers, then meet Biff and Buffy somewhere swank for cocktails. (Or at least, that’s what I imagined. I was […]

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That Time KFC FCKed Up

KFC really FCKed up and had to deal with a chicken shortage.   Let me preface the story by saying I would never go to a Kentucky Fried Chicken restaurant. I mean, who would willingly grab a bucket of diabetes for the entire family? Just the idea gives me hardening of the arteries. Earlier this […]

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Agency post-it war erupts on Canal Street

Two things ad agencies are good at: being creative and being competitive, so it’s not surprising that a Post-it war erupted on Canal Street. Two little letters got this whole thing started when someone posted the word “Hi!” in their window. Not even a week later the windows of Havas Worldwide, Horizon Media, Cake Group, […]

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Federal Trade Commission Gags on Stench from VW’s “Clean Diesel” Silent Stinkers

The Federal Trade Commission has officially gagged on the unsavory stench wafting about from Volkswagen’s recent “Clean Diesel” engine emissions scandal and marketing chicanery. The Federal Trade Commission announcement: The FTC announcement specifically called out VW’s U.S. creative agency Deutsch Los Angeles for excessive tooting of the Turbocharged Direct Injection (TDI) “Clean Diesel” horn in […]

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