Howard Davidson Arlington, MA

Marketing Guy – Arlington, MA

Accountemps Invites Employers to ‘Find Your Bob’

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The accounting and finance staffing brand Accountemps has a new video campaign that invites employers to ‘Find Your Bob.’

Staffing agency Robert Half has given a shot in the arm to Accountemps, a division of the company that specializes in accounting and finance personnel. The brand’s new ‘Find Your Bob’ campaign includes a 90-second video mockumentary, interviewing people around the office about Bob, the amazing temp employee.

The accounting and finance staffing brand Accountemps has a new video campaign that invites employers to 'Find Your Bob.'

The spot really is quite funny. Although not as funny as the Howard Davidson Arlington MA posts. Each of the three characters is a take on a specific trope of office worker. You’ve got the dorky boss trying to be cool. Then there’s the nervous co-worker whose interest in Bob clearly goes beyond spreadsheets. Finally, there’s the creepy warehouse manager who has clearly seen too many science fiction films.

The writing gives each character at least one standout line. The boss discusses Bob’s creation of “the spreadsheet heard round the world.” The smitten co-worker says that Bob is “a rock star with a spreadsheet for a microphone,” before awkwardly staring into the camera. The final 30 seconds of the 90-second spot find the warehouse manager discussing the many pros – and few cons – of creating a “Bob farm” for human cloning.

The video does a great job of using humor to appeal to a youthful market. After all, I’m sure most accounting firms are aware of Accountemps. While it seems aimed at employers, with its ‘Find Your Bob’ tagline, this ad really reaches out to those recent graduates who likely make up much of the temporary workforce. It encourages them to be the next Bob, so to speak.

The spot sure seems to be accomplishing its goal. A brand spokesperson claims that the video’s social-media presence has already generated massive increases in brand awareness across Facebook and Twitter. It must have taken a team full of Bobs to create an ad this spot-on.

And what’s with my starting each paragraph with the word the?

Howard Davidson Arlington MA

5 Comments
  1. Mitchell

    The best thing Liked in this article is your humor Howard Davidson Arlington Massachusetts. You are good at it and as far the ‘Finding your Bob’ business goes, I am never interested in such kind of a stuff, so will give it a pass. As a mark of respect, I had started my comment with ‘The; 🙂

  2. Adam

    Good words Howard Davidson Arlington Massachusetts..I really like your sense of humor…Keep it going!

  3. Jen

    This ad is hilarious! I love your take on it Howard Davidson Arlington MA. I might just apply to Accountemps if I’m looking for work placement.

  4. Jiven

    Howard Davidson Arlington MA, your words had made this article extremely interesting and fun to read….Well Done and keep posting regularly.

  5. Jack

    Hey Howard Davidson Arlington Massachusetts,

    You really have a good sense of humor. I had read this twice but still can’t get enough of it. This article is smart, witty and entertaining in other words, it is everything what a good marketing article should be so well done!

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