Howard Davidson Arlington, MA

Marketing Guy – Arlington, MA

The Fine Art of Faking It – by Howard Davidson

The fine art of faking it has long been a key skill for those employed in the subtle businesses of marketing, sales, and advertising. Or, as Seth Godin put it, “Ship before you’re ready, because you will never be ready … ship when you’re prepared, when it’s time to show your work, but not a […]

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America Loves a Wife-beater (Actually, So Does England)

You’ve got to love a wife-beater. But what is up with the rude name? After all, naming a thing is a great responsibility. That’s true whether it’s your boy, Elroy, your country, or your sled. The right name says everything about your business or your product and how they relate to your customer. Burger King […]

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