Howard Davidson Arlington, MA

Marketing Guy – Arlington, MA

Safeway must pay Michael Jordan $8.9 million

Grocery chain Safeway must pay Michael Jordan $8.9 million for using his name. Nowadays it seems that no good deed goes unpunished and no stone will be left unturned to make a buck or 8.9 million. Although, to play devil’s advocate, altruism is not necessarily a “good deed”. “Last month, a jury decided that Safeway—the […]

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OnStar Taps Into Amazing

OnStar highlights new features with “Tap Into Amazing” campaign. The OnStar in-vehicle safety system has been around for years. From cutting down response times for emergency crews, to simple tasks like giving directions, OnStar is a household name. With improvements to the technology, the brand has new features to offer – including automatic response services […]

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