Howard Davidson Arlington, MA

Marketing Guy – Arlington, MA

Under Armour’s #RULEYOURSELF Seeks to Inspire First, Sell Second

Under Armour’s #RULEYOURSELF totally sets out to inspire and then sell. In his 2008 bestseller, Outliers, Malcom Gladwell posits that it takes 10,000 hours to be an expert in a concentration, whether it be basketball, linguistics, or crocheting. On the one hand it is nice to think of expertise in such an objective manner, one […]

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Eerie But Clever “Slow Down” GPS App

There’s a new “Slow Down” GPS app that’s very clever but a bit creepy. Swedish ad agency Forsman & Bodenfors created the Slow Down GPS app for If Insurance. It gives directions in a child’s voice when you drive near schools, day care centers and other areas where there will likely be a lot of […]

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Share a Coke Promotion Scores 19% Lift

Slurp. The Share a Coke promotion is totally quenching thirsts of consumers, with a 19% lift in sales for 20-ounce bottles year-over-year.  That’s a lot of coke sharing. First, the soda syndicate teamed up with JetBlue to pull off a subway stunt at Penn Station. A special vending machine was set up that dispensed two […]

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