Howard Davidson Arlington, MA

Marketing Guy – Arlington, MA

Brilliant Samsung Spot Shows Off Galaxy Note 4 S-Pen

Samsung’s collage in motion illustrates the power of the new Galaxy Note 4 S-Pen. Samsung’s Galaxy Note 4 S-Pen is a versatile stylus. The S-Pen allows users to take written notes, which are then converted to typed text. That’s just the beginning of the stylus’ utility, though. The S-Pen boasts a wide variety of drawing […]

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Dr. Pepper and Walmart Team Up with College Football to Score Shoppers

Dr. Pepper teamed up with Walmart to push mobile shopping during the college football playoffs. With new studies indicating that mobile advertising uniquely captures millenials’ attention, many brands are re-focusing on mobile marketing. To no one’s surprise, the college football playoffs drew millenials to the TV in droves, and Dr. Pepper capitalized on the opportunity. […]

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Miller Lite Takes Consumers Inside the Vat

MillerCoors’ new campaign for the Miller Lite brand takes consumers inside the product itself, using GoPro cameras to film the beer in the vat. If you watched the NFL playoffs, you’ve undoubtedly seen the ads several times. MillerCoors decided to ring in the new year by focusing on the Miller Lite brand – more specifically, […]

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