Howard Davidson Arlington, MA

Marketing Guy – Arlington, MA

Amazon Flexes One-Hour Delivery Service

Amazon Prime Now is a new one-hour delivery service available in Manhattan, bringing anything from cereal to condoms right to your doorstep. Sometimes, you just can’t wait more than an hour to have a karaoke machine delivered to your door. Thanks to Amazon’s new Prime Now service, we can finally say goodbye to the days […]

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Hyundai Gets Creepy with ‘Exobaby’

Hyundai takes the ‘babies in commercials’ trope a bit too far with their creepy ‘Exobaby’ spot. If the whole ‘babies in commercials’ trope isn’t the lowest common denominator in marketing, I’m not sure what is. Okay, it’s probably still sex. Sex sells, and we all know that. Still, one has to wonder how low the […]

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Patagonia’s Reverse-Psychology ‘Don’t Buy This Jacket’ Drives Sales

Patagonia sent a reverse-psychology ‘Don’t Buy This Jacket’ email to consumers, driving sales in the early holiday season. Outdoor retailer Patagonia is a rather environmentally conscious company. After all, the company gives away one percent of its revenues to green non-profit organizations. With this perception in mind, Patagonia sent out a holiday email with the […]

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